I recently gave the principles user profiles and UX design a spin for this private medical client.
Designed and launched this in a few days for a modest budget and had great feedback from clients and users. It may not be the ‘prettiest’ digital experience but for functionality and ease of use (the majority of users are aged 50+) this has worked very well.
The user profiles of need are: Simplicity, legibility and ease of locating services and products.
The Service proposition was trust, credentials and location.