When Cartoon Network launched a new comedy adventure show for boys I oversaw the development and creation of launch marketing materials, premiums and a brand style guide.
Working closely with the shows creators and producers we set the direction of the brand for potential licensing and created a launch pack of a vinyl toy 5 inch figurine, Poster & comic strip to set the tone of the show at trade events.
Cartoon Network Enterprises
Creative Director / Dominic Gregory
Illustration / Chris Garbutt / Dave Needham / Ed Murietta
Logo Design / Rian Hughes